

Create simple, scalable workflows so nothing falls through the cracks - from intake forms to follow-up reminders.

Build clean, professional websites that guide visitors smoothly from curiosity to booking, without losing authenticity.

Map and refine every touchpoint (intake, booking, follow-ups, social media) so your clients always feel supported.

I help small businesses and nonprofits design systems that create more time, clarity, and connection. The structures we build together are rooted in authenticity and care. They’re made to grow with you.
My career began in social work, where I learned that people thrive when they have the right support. That insight shaped everything that came after. I’ve freelanced, worked in retail and digital marketing, spent several years in direct sales, and, for the past five years, managed my marketing consulting practice while also growing my family.
My work today is about helping you build systems that feel human, function smoothly, and grow sustainably.
The systems we build are meant to empower you, not tether you. I want you to feel confident, capable, and free to make them your own, whether that means diving deep into the details or keeping a higher-level view. Every strategy we create is built around choice, consent, and genuine connection.
I choose to work with businesses and organizations committed to meaningful, ethical work that centers inclusivity and social equity. My ethical framework is grounded in transparency, respect, and accountability.
Marketing should amplify what’s genuine, not manipulate, exclude, or exploit. It should build connection rather than rely on persuasion. Integrity is built into every process, decision, and piece of communication I create.
I approach consulting as a partnership. My goal is to co-create systems that fit your organization, not impose one-size-fits-all solutions. When it’s helpful, I center education so you and your team understand the “why” behind your tools, not just the “how.”
I believe good collaboration includes honesty about capacity and curiosity about growth. If a project calls for something beyond my current skill set, I’ll say so, and I’ll stay open to learning new approaches alongside you. Every relationship is an ongoing dialogue, shaped by transparency, mutual respect, and a shared commitment to making your systems work better over time.
I balance affordability with honoring the value of my time and expertise. For clients with limited budgets, I focus on the areas where my involvement can create the greatest impact, while leaving space for what can be done in-house. My goal is to make meaningful strategy and structure accessible without compromising quality or sustainability.
I believe technology should serve people, not replace them. AI and automations can play a role in streamlining work, but human judgment, creativity, and connection must guide the process.
As a neurodivergent professional myself, I design systems that are flexible, adaptive, and supportive for people who juggle competing demands or think in unconventional ways. Communication and structure can look different for everyone, and that’s okay.
If you work best with gentle reminders or occasional nudges to keep a project moving, just let me know I’m happy to build that kind of support into how we collaborate.
Let's keep in touch
Get resources on building systems that grow with you, or let me know if you’d like a personal follow-up about your business.
No spam, ever - just useful ideas and the occasional check-in.
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