SYSTEMS AND WEBSITES FOR SMALL BUSINESSES

Customer Journey, User Experience, and Operational System Design

Hi! I'm Dina. I help you turn the people who find you into customers who stay. I design that whole journey, from first hello to long-term loyalty, and I build the technology that carries it: your website, intake forms, reminders, follow-up, and a CRM that does the remembering for you. All of it sized to the capacity you actually have, on a timeline that respects your life.

Let's build the system that keeps your people cared for when you're not at your desk.

WHAT I DO

You're good at the actual work.

The part that wears you down is everything around it: the welcome email you rewrite every time, the follow-up you meant to send, the client list living in your inbox and your memory.

Those jobs don't need you doing them by hand. Once a system is holding them, new inquiries get a warm reply while you're with a client, reminders go out on time without you watching the calendar, and every person's history lives in one place instead of scattered wherever it landed. You keep the work only you can do, and the system handles the rest.

WHO I WORK WITH
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Therapists People who never want to see the words “API key” again Doulas Folks building learning communities Tutors Parents building something around nap schedules Nonprofits The automation curious Solopreneurs Neurospicy entrepreneurs with a ton of great ideas Coaches Honestly, probably whatever cool thing you’re up to
THE WORK

Done-for-you Customer Journey Support

Every business comes to this with a different starting point. Some people need one stubborn piece fixed, a website that finally says the right thing or a booking flow that stops losing people halfway. Others want the whole journey built end to end. Everything below works on its own or as part of the larger system, so start wherever the friction is worst.

Website

A clean, easy-to-find website that says clearly what you do and points the right people toward booking you. Start with a single landing page, step up to a full site with a blog or shop, or go all the way to a custom signature build. Readable, mobile-friendly, and findable on Google.

starts at $550

CRM & Automations

Stop running your client list out of your inbox and your memory. Start with a simple booking and reminders page that keeps clients showing up, or build a full CRM that carries every person from first inquiry, to booked, to followed-up, with the tagging, intake, as automations instead of eating your evenings.

starts at $550

The Follow Up

Choose how hands-on you want me to be, from being your thought partner and guide as you learn to DIY the things you want to DIY, to simple ongoing maintenance, to full ongoing support where I keep your customer journey running and evolving.

starts at $50/month

WHERE DO WE START?

Unsure what you need?

Get started with a Customer Journey Review.

A better customer journey means more time doing the thing you're good at, and less time selling. Before we build anything, we look at what's already there: what's working, where things snag, and where your setup could use some tending.

1

Intake A short form that gets us oriented: the essentials of your business, where your systems sit now, what your customer journey looks like, and an honest read on your capacity.

2

Deep Dive We meet for 90 minutes and go through it all: your client pathway, your tools, your website, your marketing rhythm. Plans and reality, side by side.

3

Action Plan A few days later you get a written map. Prioritized next steps, in plain language. It's yours either way: take it and run, or we keep going together.

I am currently offering the customer journey review at an introductory price of $200.

From folks I've worked with:

Dina has been genuinely helpful in building out the backend of Cuddlist. What sets her apart is that she actually gets the nuance of care-based work. She’s not forcing a corporate framework onto a business built around human connection. She understands why our systems have to hold values, not just tasks. Where she really shines is in automation. She can look at a workflow and see every step that needs to exist before you’ve even thought to ask about it. That kind of systems vision is rare, and for a small team trying to scale without losing its soul, it makes all the difference. If you’re building something that leads with care and you need the backend to actually match that vision, Dina is who you want.

Michelle Renee
Michelle Renee
Intimacy Coach, Cuddlist Co-Owner

Dina is a delightful and vibrant human and content creator. She is exceptionally welcoming of feedback and actively solicits the input of the full team. Dina brings order to chaos, and creates beautiful designs at the end of often grueling processes. I would and will hire Dina at every organization in my future.

Erin La Ninfa
Erin La Ninfa
Director

I truly had no clue where to start with writing copy beyond my bio and Dina made it such an easy process. The vibe of the site was something else that was important to me and it really felt like she captured the essence of what I was looking for even when I didn’t have the precise words for it. Dina was very easy to work with. I really found it reassuring to still feel like I was in control of the vision despite needing a bit of guidance/direction to get where I was trying to go especially because transitioning to my own business was kind of sudden. Despite the fact I haven’t done much to it over the last two years aside from updating info here and there, I consistently get a few inquiries a month. People usually comment about how calming and inviting the site is.

Ashley Morrison, LMSW, LISW
Ashley Morrison, LMSW, LISW
Therapist

Dina has been helping me build out a brand/website for my professional education and counseling practice. She's been a joy to work with! She took time to get to know me a bit in order to help come up with some color, font, and elements for my site that really matched me and what I was trying to do for my profession brand. She is very communicative, clearly explains what she can/can't take care of for me, and gives me tips on how to take care of things on my own. She really wants to leave her clients in a position of being able to handle their own website once she's done the setup, which I greatly appreciate. She also listens to my feedback and adjusts styles/plans where needed. I definitely recommend her for when you need branding/site design help!

Erica Hungerford, LCPC, NCC
Erica Hungerford, LCPC, NCC
Therapist

Dina designed a small website for my freelancing business. She's a talented designer and communicator... even when my own ideal vision wasn't clear, she put forward her own ideas and readily adapted as my vision evolved. Her work helped give me a starting point for branding, as well as for determining messaging and other elements of my independent brand. Highly recommend!

Bryant Harland
Bryant Harland
Entrepreneur

Dina was a great asset to both sales & marketing teams I managed her on....and would've been at a third that I tried to hire her for. She was very adept at leveraging her wide range of cerebral talents and career experience, particularly counseling, to build rapport with, identify and achieve clear solutions, and develop very productive key account relationships. Combined with extraordinary attention to detail, creativity, technical skills, and understanding of processes....a brilliant asset and resource to any team.

Steve Lilak
Steve Lilak
Director Sales Operations

Butterfly Paperclip Co.

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